Graeme Watt Softcat CEO
WELCOME TO FLUENT.
Fluent is our way of sharing Softcat’s considered views on technological developments across the industry which we believe will drive better business outcomes for your business. Our ambition for this dedicated thought leadership platform is to contribute sharp and relevant viewpoints to the C- Level business community. We want to address and influence any thinking around the strategic problems business leaders face in today’s disruptive technological, economic and commercial landscape.
Our stance is that IT is firmly a people thing. Our culture at Softcat is focused on how we drive innovation and deep insight into delivering successful outcomes for our customers. We believe that the collective benefits of cross industry experience, creative thinking and healthy curiosity into the art of the possible can create enhanced commercial results. Read, enjoy, share and contribute your opinions on the topics we will raise.
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”
- MICHAEL BRENNER
Fluent is Softcat’s channel for thought leadership, insight and opinion, delivered as a collection of articles created by people from across the business. You can navigate to latest or featured articles from the homepage, use the search function to find specific topics, view all articles from the menu icon in the top left hand corner, or simply click your way through pages using the arrows at the bottom of the page.